Americans’ personal data is now spread across more digital platforms than ever. From online shopping habits to fitness tracking logs, personal information ends up in hundreds of company databases. While most people worry about social media leaks or email hacks, a far less visible threat comes from data brokers.
I still find it hard to believe that companies like this are allowed to operate with so little legal scrutiny. These firms trade in personal information without our knowledge or consent. What baffles me even more is that they aren’t serious about protecting the one thing that is central to their business model: data.
Just last year, we saw news of a massive data breach at a data broker called National Public Data, which exposed 2.7 billion records. And now another data broker, LexisNexis, a major name in the industry,...